product design

Drive Bay FrontIndustrial Design.
We integrate Industrial Design as part of our inter-disciplinary mix with Engineering Product Design. People relate to the man-machine interface via a products' aesthetics and tactile qualities. Quality of life is improved by having products that not only work and do their job well but are also good to look at and touch. Industrial design merges engineering and art to the mutual benefit of user and manufacturer. This is one of the more obviously artistically creative areas of design and one a wide audience can relate to - it is also where art meets engineering. The customer gets to see the result of this graphically throughout a project. It starts with a design study where not only the aesthetics are explored, but how the design works as a whole. We work with our customers to execute design solutions towards problems of form, usability, user ergonomics, engineering, marketing, brand development and sales.